A salon loyalty scheme is a fantastic way for you to hold onto current customers and entice new ones. It helps keep your business going at a steady rate and makes your customers feel valued.
Furthermore: Consider the cost of advertising for new customers, compared to the cost of printing some loyalty cards. Most salons will find that promotions which serve to retain rather than gain customers can save them hundreds, if not thousands of pounds!
There are a number of brilliant ways to reward your loyal customers. We have put together some tips to get you started:
Whatever you’re offering, make it great
Make sure your salon loyalty schemes are providing your customers with real value. While a percentage off their next haircut or beauty treatment may look good on paper, consider how much the client actually saves.
A few quid probably won’t be enough to get them to book an appointment that they hadn’t already planned, so make sure your discount counts (no pun intended!).
Utilise your information
Every appointment is an opportunity to gain valuable information about your customers. Try to ensure that you have at least a mobile phone number and email address for each customer and remember to ask if they are happy to receive salon promotions, to make sure you are compliant with GDPR.
Date of birth is another useful piece of information as it gives you the opportunity to offer clients birthday treats. Everyone wants to look amazing on their birthday, especially if ‘amazing’ comes at a discount!
Software such as myGENIUS can be a great help in keeping your client records up to date, as it works on computers as well as tablets and smartphones. With a handheld device, you can simply pass it to clients during waiting times and let them update their details. myGENIUS requires a digital signature from your clients for any amendments, making your data instantly GDPR-compliant.
Once you have a client’s information and permission, you can contact them with anything from newsletters and seasonal offers, to birthday treats and special discounts – the opportunities are endless!
Try some of these salon loyalty schemes
There is really no limit to what loyalty schemes you could offer. Think about what would suit your business and your clients best, and make sure to review your schemes on occasion to see what works and what doesn’t. Here are a few ideas to get you started:
Give loyal customers a card that entitles them to receiving special offers and discounts. Let the card be the key to accessing offers that no one else gets – rewarding your most loyal customers and making them feel looked after.
Refer a Friend
When you have a happy client, suggest they refer a friend and offer both the customer and the friend a discount off their next appointment. This is a brilliant way to get people talking about your salon and gaining new customers.
Let your clients earn points whenever they purchase a service or product from you. Points can then be spent on treatments and products of your choice. To make it more interesting you could have a level-based system, offering more valuable products the more points a customer has.
A regular email newsletter to your loyalty card holders is a great opportunity for you to keep customers engaged with your salon, as it allows for a more personal tone than many other forms of marketing. Your content could include salon and staff news, as well as newsletter-only offers as an incentive for customers to keep reading them. You could also feature competitions, such as ‘Haircut/Nails/Makeup of the Month’, with a prize for both the staff member and the customer who wins. This could inspire your customers to try something new, whilst also showcasing the skills of your staff!
Here at SALONGENIUS we know loyalty schemes can be a fundamental part of your business. For this reason, we have made it easy for you to email and SMS market your customers, and offer a service to design and print loyalty and gift cards for your salon.
Not only does your SALONGENIUS system keep track of each customer’s points, referred friends, gift- and loyalty cards. It also lets you track and analyse each campaign, letting you know which your customers prefer so that you can make your business the best it can be.
To hear more about how SALONGENIUS can help with your salon loyalty schemes, or to see how myGENIUS could improve your salon, get in touch with the team today.