Mother’s Day is all about making the women in our lives feel extra special, so it’s the perfect opportunity to boost your hair, beauty or spa business. With the day approaching in just under a month (31st of March, to be precise), it’s time to start planning your efforts.
Just about every hair, beauty and spa business will offer something on Mother’s Day, so make sure that your offerings really stand out and that you start spreading the word now. Here are a few ideas to try:
Offer complimentary services for mums (don’t forget the prosecco!)
Turn a normal trip to the salon into a pampering experience by offering complimentary treatments with your services. Whether you’re a hair salon, beauty salon or spa, you probably have a couple of treatments that will see clients coming out feeling extra special. It could be a conditioning hair treatment, a luxurious facial or a relaxing head massage, for example.
Offer it to all mothers visiting on or around Mother’s Day and make sure to let everyone know about the offer well in advance via SMS, email and social media.
The beauty of doing this rather than offering a discount, is that you’ll get clients trying something new which they might buy again in the future. Perhaps you have a new treatment that you could promote with this offer?
Run a social media competition
Many love an opportunity to share their appreciation for their mothers, wives and girlfriends on social media. On Mother’s Day, our feeds will no doubt fill up with gushing declarations of love and gratitude for the number one women in our lives.
But why wait for the day? Announce a Mother’s Day competition where you offer a fantastic pampering package for one lucky mum while also letting people know about your other Mother’s Day offer(s). Ask people to comment explaining why their mum deserves to be the winner and watch your comments section fill up with love!
With this, you’re letting everyone know that while the winner gets a prize, ALL mums get a complementary treatment/gift/etc when visiting the salon. When people comment on your post it will reach more people, so even though there’s only one winner, you will have let a much larger audience know about your Mother’s Day promotion.
Make your gift cards extra special
For those unsure of what gift to get, a gift card is an excellent option that most mums will appreciate. Make it extra special by offering a product with each gift card purchased; you could do this in tiers, so a higher value gift card comes with a more expensive gift.
Stay clear of cheap-looking paper cards and utilise the SALONGENIUS gift and loyalty card service for bespoke cards with your business branding. Make sure you get your order in soon so that you receive the cards well in advance of Mother’s Day – a card order takes between 7-10 working days.
One of the trickier parts about Mother’s Day promotions can be reaching the people who buy the gifts. If you’re a salon predominantly aimed at women, you’re unlikely to be visited by sons and dads, for example. So, consider what other opportunities you have to reach them: Could you team up with a more male-oriented local business and offer cross-promotion for Mother’s and Father’s Day? Or perhaps you and your staff could share your social media competition on your personal pages to reach a wider audience?
Short of time and unsure of what to pick? Then check your SALONGENIUS marketing reports to see what your most successful promotion has been in the past and adapt that to suit Mother’s Day.