How do you want to market your salon?
Marketing is all about understanding your clients and figuring out what makes them tick. Are they savvy millennials who will only book an appointment after checking your salon’s online reviews? Are they busy professionals looking for quick-fixes and flash sales, or are they long-standing regulars who appreciate getting something back for their loyalty?
Salon marketing can be done through direct SMS, emails, social media, loyalty cards or even your own salon app. The choices are endless! So, think about where your clients are and how they tend to communicate, and make sure your future salon software can reach them on their preferred platforms. If you have clients of all ages and genders, choose a salon software that offers marketing in a few different ways.
When you have a diverse set of clients, it’s also essential to have a software that will let you segment different demographics for marketing. For example, if you want to promote your new anti-ageing treatment, you may only want to do so to your clients over 50. This has the benefit of happier clients, as they get more personalised offers, and will also make your marketing more cost-efficient as you’re not wasting time and money contacting those who are unlikely to take up the offer.
SALONGENIUS customers can contact their clients via SMS and email and have a range of loyalty schemes to choose from including loyalty cards, gift cards and referral schemes. Furthermore, they can gather verified online reviews through salonspy.
Read more: Loyalty schemes to keep your customers coming back