With couples across the country looking to treat themselves and their loved ones, Valentine’s Day can be one of the most successful days in your salon calendar – so don’t miss out! Spend the next few weeks planning, prepping and drumming up interest to make your Valentine’s Day the best it can be. Here are our tips to get you started:

Promote your gift cards

Many will be looking for thoughtful gifts for their partner, and regardless of if you run a hair, beauty or spa business, gift cards are great for making loved ones feel extra special. So, put your cards on display in your salon and promote them in all your marketing channels to let people know where to get their perfect gift!

If your salon is more geared towards either gender and you’re unlikely to get many of your clients’ partners through the door, don’t just rely on your customers telling their other halves what they want. Instead, promote the gift cards in your window display to make them visible to everyone who passes by.

Did you know that you can get gift cards from SALONGENIUS? Ditch the stamped paper cards and get bespoke premium cards which communicate seamlessly with your SALONGENIUS system! Find out more here.

Make it a special day in the salon

Brighten up your clients’ day and get them in the mood for the occasion with love-themed decorations, a playlist full of love songs and bubbly and chocolates on arrival. You can also offer a Valentine’s package with pampering treatments and products to make clients feel extra glamorous when they head out for the evening’s romantic dinners.

Don’t forget to notify your clients about the event via SMS and social media well in advance, to ensure they include you in their plans on the day. Get in touch with our support team here if you’d like help setting up your SMS campaigns.

Share the love with your loyal customers

Who said Valentine’s Day is just for couples? Show your loyalty card holders some love for their continued custom with an extra special offer just for them. For example, you could give them double points for services booked on Valentine’s Day, or a complimentary treatment with their favourite service. Again, let them know in advance so that they remember to book their appointment for the day!

Do you not yet offer loyalty cards? We provide bespoke branded loyalty cards which communicate with your SALONGENIUS system through a barcode; simply scan the card in the salon and SALONGENIUS will keep track of each client’s points so you don’t have to. Cards start at just 44p and you can find our more here.