With salons and spas now closed to help reduce the spread of Covid-19, we’re sure a lot of you are keen to explore any ways in which you can run your business from home.
In this blog, we have gathered some ideas to keep your business going during lockdown and help you re-launch stronger than ever!
Adopt a new business model
Use technology to your advantage to keep your business moving and bring in some revenue while your business is closed. This has the additional benefit of giving you reasons to stay in touch with your clients, so that you are at the front of their mind when you re-open.
- Sell products online
- Offer virtual consultations to clients
- Promote the sale of gift vouchers; bring in revenue now for use at a later date
Reflect and plan for the future
Utilise SALONGENIUS to get a better understanding of your business strengths and areas of improvement. Create targets for the future and a plan to help you reach them! Here are some great reports to get you started:
- Staff performance
To get an overview of each individual staff member.
Go to Financial > Performance/Attendance > Actual Costs > Staff > Pick a time > Pick a staff member > Done
- Client data quality
Get an understanding of your clients. For example, how many can you reach with SMS/email marketing? Can this number be improved?
Go to Business Management > Marketing > Client Data Quality
Get a clear overview of how your revenue is affected by things like no-shows, retail sales and return rates. Adjust the gauges to see how improving an area would boost your earnings over three months, six months or twelve months.
Go to Business Management > Financial > Gauges > Business
Plan your re-launch
Once the lockdown is lifted, how can you make sure that your columns are full and your business runs smoothly when everyone wants their hair/nails/lashes etc done at once?
- Create a special pamper package for clients who are long overdue a refresh. For example, cut & colour with a restorative treatment or product.
- Call clients to update their mobile numbers and email addresses, so you’re ready to communicate with them when you are due to re-launch.
- Create any SMS/emails/social media posts now, so they’re ready to send when the time comes.
- Direct clients to your online bookings page to take pressure off reception.
- Many clients will likely have a delayed or reduced income. Consider using Laybuy to let them spread the cost of their services over 6 weeks. Read more about Laybuy here!